SINGAPORE: Singapore Airlines (SIA) was picked by a sample group of 7,000 people in Singapore, Hong Kong, India, Malaysia, Taiwan and the Philippines as a preferred brand in Singapore in the annual Reader's Digest Trusted Brands Survey.
Survey participants were asked to pick local brands which have made a name for themselves via phone interviews as well as mailers.
Simon Cholmeley, Regional Advertising Director, Reader's Digest, said: "To win this award, you need to have top-of-mind awareness. There is no list of brands that participants can choose from. It is the one and only choice, a blank space and they write that brand in."
And besides SIA, the other brands chosen were Knife cooking oil and traditional Chinese medicine provider Eu Yan Sang.
Richard Eu, Group CEO, Eu Yan Sang, said: "I think we decided how we wanted to present ourselves. And we tapped on certain things like our heritage, quality and the way we innovate... and this message has been communicated to the right consumers."
Survey participants were asked to pick local brands which have made a name for themselves via phone interviews as well as mailers.
Simon Cholmeley, Regional Advertising Director, Reader's Digest, said: "To win this award, you need to have top-of-mind awareness. There is no list of brands that participants can choose from. It is the one and only choice, a blank space and they write that brand in."
And besides SIA, the other brands chosen were Knife cooking oil and traditional Chinese medicine provider Eu Yan Sang.
Richard Eu, Group CEO, Eu Yan Sang, said: "I think we decided how we wanted to present ourselves. And we tapped on certain things like our heritage, quality and the way we innovate... and this message has been communicated to the right consumers."
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